Natalia here

With over 10 years of experience, I design user-centric, data-informed user interfaces that drive growth by boosting user adoption and retention.

A committed advocate for inclusive, accessible design.

I deliver WCAG-compliant experiences that connect with diverse audiences.

Licenses & Certifications

Google UX Design Professional Certificate (ID: LJ8UVKMCKCB2)
Meta iOS Developer Professional Certificate (ID: KA8L92RAHFN2)
UX Certificate - Nielsen Norman Group ( ID: 1040998 )

Education

Moscow Technology Institute | Bachelor of Arts (B.A.)
Digital/Multimedia and Information Resources Design
2012 - 2017
Management and Service College | Bachelor of Arts (B.A.)
Design and Visual Communications
2007 - 2011

Experience

PDF Resume

Full-time · Remote
- Led Global Redesign of iOS and Android Apps, increasing Monthly Active Users (MAU) by 175% over six months—from 60k to 165k—and boosting 7-day retention from 1.4% to 4.5%. These improvements contributed significantly to app stickiness and long-term user engagement.
- Enhanced onboarding and subscription flows, resulting in a 70% revenue increase from mobile apps over six months and a 112% increase in app revenue contribution to overall company revenue.
- Improved Numerade app ratings from 3.1 to 4.0 on Android and from 3.2 to 4.4 on iOS by focusing on user-centered design, incorporating user feedback to enhance customer support and issue resolution.
- Led design for new features to drive growth, engagement, and retention, including the AI Tutor, AI Text Detector, Flash Cards, AI Lecture Recorder, and Summarizer. These features added significant value, contributing to sustained DAU growth and user engagement across both iOS and Android apps.
- Leveraged emerging AI technologies to conceptualize, design, and implement cutting-edge functionalities, aligning Numerade’s mobile app with industry standards and enhancing the learning experience through innovations in AI-driven tutoring and content summarization.
- Cross-Functional Collaboration: Worked closely with product managers, stakeholders, and cross-functional teams to ensure high-quality user experiences and timely product releases.
- Established a mobile design system to support cohesive design and usability across Web, iOS, and Android platforms, significantly reducing design and development time for new updates.

Numerade

Sep 2023 - Nov 2024

Part-time · San Francisco
- Led the entire development process, from concept to App Store.
- Designed an intuitive and visually engaging user interface.
- Developed the app adhering to WCAG standards.
- Ensured compliance with App Store Review Guidelines, enabling smooth approval and achieving a 4.5-star rating based on 300+ user reviews.

LoveTokens

Apr 2023 - Sep 2023

Full-time · Remote
- Established design practices across the company and led the creation of an AI-powered community platform. Delivered cohesive, engaging experiences across mobile and web platforms.

Freelance

Aug 2022 - Sep 2023

Full-time · Cupertino, CA
- Led Global Redesign of iOS and Android Apps, increasing Monthly Active Users (MAU) by 175% over six months—from 60k to 165k—and boosting 7-day retention from 1.4% to 4.5%. These improvements contributed significantly to app stickiness and long-term user engagement.
- Enhanced onboarding and subscription flows, resulting in a 70% revenue increase from mobile apps over six months and a 112% increase in app revenue contribution to overall company revenue.
- Improved Numerade app ratings from 3.1 to 4.0 on Android and from 3.2 to 4.4 on iOS by focusing on user-centered design, incorporating user feedback, and implementing the Crisp Chat Bot to enhance customer support and issue resolution.
- Led design for new features to drive growth, engagement, and retention, including the AI Tutor, AI Text Detector, Flash Cards, AI Lecture Recorder, and Summarizer. These features added significant value, contributing to sustained DAU growth and user engagement across both iOS and Android apps.
- Leveraged emerging AI technologies to conceptualize, design, and implement cutting-edge functionalities, aligning Numerade’s mobile app with industry standards and enhancing the learning experience through innovations in AI-driven tutoring and content summarization.
- Cross-Functional Collaboration: Worked closely with product managers, stakeholders, and cross-functional teams to ensure high-quality user experiences and timely product releases.
- Established a mobile design system to support cohesive design and usability across Web, iOS, and Android platforms, significantly reducing design and development time for new updates.

Visva

Feb 2018 - Sep 2022

Full-time · San Francisco
Conducted in-depth user research to truly understand user needs and pain points. Leveraged this feedback in multiple product iterations, refining and enhancing the app's functionality and user experience.