before
iOS & Android applications ∙ Design System ∙ Information Architecture
Navigation Redesign
for Impact
Project Timeline: 6-month project
Core Responsibilities: End-to-end design process
Collaboration: Worked with a cross-functional team of 5 engineers and 1 PM
Deliverables: Prototypes, design system components, and final UI screens
after
Key success
metrics
These numbers are a clear signal that the changes we introduced truly mattered.
175%
MAU Growth
70%
Revenue Surge
3x
Retention
4★
App Ratings
The Problem
The app is struggling with
user engagement and conversion
Only 24% of users return after their first session
The Goal
Make key features easily accessible
to improve engagement.
Aligning information architecture (IA)
with the user journey
I created information systems that are user-centric, scalable, and adaptable to the evolving needs of their audience.
Onboarding IA
Top Navigation Bar IA
Bottom Tab Bar IA
Key Design Decisions
Complex Hierarchies
Simplified and Empowered
By flattening deep hierarchies, I helped users quickly find what they needed
and feel more confident while exploring.
Lack of Clear Return Paths
Instilled Confidence
I established predictable, consistent return paths,
giving users a clear way to navigate back to their starting point.
Overuse of Persistent Tab Bar
Reduced Clutter
By refining persistent tabs, I created more context-aware navigation system
that reduced confusion and prevented navigation loops.
Insufficient Use of Modal Views
Focused User Attention
I introduced modal views for secondary actions and supportive tasks,
directing users’ attention to what mattered most.
Poorly Placed Features
Improved Discoverability
By reorganizing feature placement, I ensured high-value tools stood out.
Inconsistent Navigation
Built a Unified Experience
By unifying the navigation system, I made it easier for users to understand the app’s layout.
KPI Metrics
Objective: Increase app stickiness and long-term user engagement through a seamless navigation redesign.
• MAU Growth
Achieved a 175% increase in MAU, growing from 60k to 165k within six months.
• Retention Rate
Boosted 7-day retention from 1.4% to 4.5% by reducing drop-offs .
• App Store Ratings and Reviews
Raised ratings from 3.1 to 4.0 on Android and from 3.2 to 4.4 on iOS by implementing user-centered design and addressing user pain points.
